When the idea of re-introducing custom framing to our product line was presented, I was enthused, some might say overly enthused. I had only been with the company for a few months and at the time, Maritime Frame-It was closing and we were all getting a little bit desperate for framing options in the downtown core. So when the option to bring custom framing to the Dresden location was offered, I was on board, 100%! Then someone started talking about math. And I got worried; very worried.
Before you continue reading, you should know something important about me: I am bad at math. Very bad at math. Many people wonder how, given exactly how bad at math I am, I can work in the photography industry. The truth is that I wing it. A lot. So you can understand why a person such as I may have been feeling a bit... trepidatious. Not to mention that standard unit of measure for custom framing is inches, bringing fractions into the mix. But this framing thing was happening and I was going to embrace it.
The day arrived. Our mouldings, mats, and software arrived from our framing partners Valley Frame Décor, with a representative to walk us through the software. We got it loaded, and the first thing he said to me was the most comforting words I would hear all day: “Don’t worry. We’ve made this as easy as possible. No math.” And with that, I was hooked. Four different types of mat in a rainbow of colours, three types of glass, mouldings of every style; every framing job was different – every job was personal.
Every piece is a passion project for someone; that’s what I love about the custom framing. It’s the old photo you want to preserve and remember; it’s the graduation certificate that shows how far you’ve come and how much you learned; it’s the wedding photo, baby portrait, or family photo that celebrates those closest to you; or it’s a favorite photo or painting from a trip to remember how happy you were to be there. Call me sentimental, I don’t mind. You see, this is why I work in the photo biz (despite being very bad at math). I love the stories behind photos, and why those moments are important. Having custom framing available through our store gives me another opportunity to help you manifest your creative vision, and that’s the best part of my day.
So go ahead, ask me which mat colour I think will work best, or why you want anti-reflective glass. Just please don’t ask me to add 1/16” and ½”.