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from the east coast hip

The Atlantic Photo blog is a gathering spot for our favourite customers, photographers, gear hounds, and suppliers.

Here's where we'll share enthusiasm, insider tips, and creative inspiration for everyone from the beginner to the seasoned pro - and we hope you'll share the same with us. Enjoy!

Many thanks to Marc MacArthur of Heckbert Studio & Gallery (Charlottetown PEI), Liam Hennessey of Applehead Studio Photography (Halifax NS), and Chris Lovegrove (Northern NB) for our banner images. We've got a diverse professional community in the Maritimes, and we're proud to be a part of it.

the APS photographer's circle

Q  |  "As a wedding photographer, what does creativity mean to you?"

A  |  "You know that ‘think outside the box’ saying? We like to get outside the box and then run as far away from anyone that seems to be gathered around outside it. We don't do the Public Gardens. Converse chucks are suitable wedding shoes for a bride, groom or photographer. Tattoos are awesome and love does not always need to look at the camera and smile."

~ Liam Hennessy, Applehead Studio, Halifax, NS

on the bookshelf

Portrait Photography by Mark Cleghorn

From choosing the right equipment to artful composition and making your subject comfortable, this book lays out the essentials of capturing moving and unique portraits.

The Photographer's Guide to Portraits by John Freeman

This inspiring, practical guide explores everything from composition and light to digital tweaks. Learn how to set subjects at ease, and how to photograph with all kinds of light, lenses, and tools.

Mastering Black and White Digital Photography by Michael Freeman

With this essential guide, discover how to create a stunning monotone image, and experiment with colors as gray tones, manipulating tonality for dramatic effect, and high contrast, infrared, and pseudo non-silver looks.

Mastering Digital Flash Photography by Chris George

Learn how to decrease contrast and shadows in outdoor portraits, control the light using bounce techniques, and employ high-speed and rear curtain synchronization to create impressive motion-blur images.

The Digital Photography Book by Scott Kelby

"This book is all about you and I out shooting where I share the secrets I’ve learned, just like I would with a friend—without all the technical explanations and techie photo speak." ~ Scott Kelby

Digital Photography by Steve Luck

Explore the digital explosion, the difference between film and digital, and how to choose a camera wisely. Get a grasp on ISO, megapixels, post-processing, slideshows, printing, and compositional theory.

Black & White Digital Photography by Les Meehan

From basic concepts to advanced techniques, learn how to create great monochrome prints via camera calibration, white balance, and scanning equipment to emulating traditional darkroom techniques.



How It Began                                                                                                                                                  
The world turned digital. Picture taking has never been any easier or cheaper. Photography, at its inception, was expensive and time consuming. Many families opted to have only a few portraits taken over a lifetime.

1960 picture of my sister and I. Many of those prints still exist today in ancient family albums, passed down and cherished by each subsequent generation. With the digital revolution, we have been able to capture every moment, quickly and at relatively low cost. Whereas in previous generations we were required to use film, make prints, and archive those prints in albums and frames like our parents and grandparents before, now, the most photographed generation, rarely sees a print  .  

The Story

  The story is your story. Humans are story tellers. They share stories of family, friends, good times and bad, history, mystery, and that time grandpa’s comb-over just wouldn’t stay down in the wind. Pictures play a part in that story. Photos are a key to memory. In 50 years millions ofDigital Train Wreck stories will no longer exist. They won’t exist because they were left on phones and hard drives, on a long forgotten internet cloud or a dead social media platform. DO NOT GET COMPLACENT! One catastrophic crash and a lifetime of photos can get erased. 

Your Obligation

You are the keeper of your story. You are the one who tells the story of the events around you, big and small. Don't live in false fail safes like hard drives, clouds, phones, Facebook, Instagram, etc. Does anyone remember the 8 track cassette? How about CDs and DVDs? CDs and DVDs used to be the data storage back up of choice, and now many computers are not even sold with DVD or CD drives. How many of you have photos from just 5 years ago that are no longer easily accessible because of the quick pace of changing technology?  Apple founder Steve Jobs once said he never intended for the latent image to die on someone's hard drive. Don’t be part of this tragedy. Print what you want to keep.Tangible  You get to choose how your story gets told; create albums, photobooks, put canvas prints on the wall, or create whole pages for your scrapbook. Atlantic Photo Supply has been helping people tell their story since 1942, and we are proud of that.


Profit From Printing


 Digital Photography for Profit

          We are introducing a website hosting and cart program designed to turn photographers work into profit; an online storefront that ties directly with our lab to process and ship. This platform is designed to allow professionals to post their images online, set their pricing and allow APS to handle printing and delivering the final product. The idea certainly isn't new and we have had a variety of platforms in the past with varying degrees of success. The advantages with APPIXPRO.COM are that hosting, printing, and shipping are all done in-house, and the prices are in Canadian dollars. Our goal is to provide a solid solution, made in Canada for the Canadian market.

            There is overwhelming evidence that consumers are not only grasping the concept of online shopping, but demanding it from retailers. On a more global scale Amazon would be a 50 Billion dollar example of how this is not a fad but a true permanent shift in consumer purchasing. Consumers want a choice! Photography is an industry rife with potential for online ordering. Photographers can sell their images or sell prints, canvas, and other photo products. I see no argument against allowing more of your images to be accessed by potential clients.

            Customers would be best served with a quick and convenient solution to ordering photo products that would guarantee print quality. Taking the time to analyze your current business model will help you decide if you are profiting enough from your from your efforts. Allowing your client to dance off to a box store with a thumb drive only to get substandard quality prints doesn't make any sense. Aside from the fact it's not good business sense to leave money on the table, you lose control of the final experience.  Even bricks and mortar studios can gain profit by giving clients increased ordering options and choices.  



 How It Works 

There are 2 choices to our platform. The first option is a cart only solution. The cart is a simple webpage that allows you to upload photos in categories. It can be a link on your current website or a standalone.  Your images could be portraits, landscapes, sports events or any type of image you wish to sell. We create a URL under the appixpro domain and open up the lab products for you to add to your cart. You set the prices for your prints. You can have the site public or create passwords for the privacy of your clients. Your customers go to the site, order and pay for the products and the order goes to the lab and printed and shipped to your customer. You can see the orders in your order manager, and chose how you wish to route them to the lab. 
    The second option is a website and a cart. Through a website provider we offer many templates to choose from and build your own site with or without a cart. Slightly more time consuming then setting up a cart, but a dedicated website is easily the best way to showcase your work.


 At The End Of The Day 

After many years on operating an online store I can tell you that this only a piece of the puzzle. We have enjoyed our online solution to the point 90% of our sales come to us online and 60% of that is shipped. If I were to start shooting again I would have a shopping cart. On the other hand if you can’t sell enough to pay $24.95 a month for a cart then it probably not a fit for you. In any case it's always good to reexamine your business model.

If anyone wants to reach out to me I can reached at 1 866 905-3335 or

                                                  Allen Sutherland 





Why Silver Halide?


Image Quality

The "smooth continuous tone" of RA-4 printing is what makes it the "gold standard" for professional portraiture and for commercial printers and it's this standard that the other technologies are measured.


Image Permanence

Proven image quality for today and for tomorrow. According to Kodak, "Endura Premier Paper will last over 100 years before a noticeable change occurs." And, they have enhanced their papers with special resin stabilizers that have improved stability both for visual and for structure.



With the productivity in the printing and finishing processes of the Chromira ProLab and by recycling the recovered silver with a refiner, RA-4 printing is one of the most economical ways to put images onto a medium.


Continued Improvements in Performance

"Kodak Alaris is continuing to take a leadership role in the research and technology innovations that keep silver halide at the forefront of photographic printing. In just the last 12 month we have launched and upgraded five silver halide products in our portfolio and we are continuing to innovate products on an ongoing basis."

"Fujifilm has pledged to boost its R&D investment in silver halide paper technology as increasing numbers of photographers opt to use it."


Telescope Power

   Celestron PowerTank LithiumThis may sound a little strange but I was pretty excited when our Celestron shipment showed up this week.  In it was Celestron’s new PowerTank and it is one you can really get charged up about.

   Until now, if you wanted to get a power supply to run your telescope you were limited in your choices. Celestron made two, and all were wet cells.  While they worked great, they were heavy and a little cumbersome but most importantly could not be fully drained of a charge.  If they were fully drained they would no longer hold a charge and became just a big heavy door stop.

   Over the years at the store, in the field or at trade shows we would have to make sure we turned off the Power Tanks at the end of the day and diligently remember to charge them.  Otherwise, dead tank.

   Celestron’s new PowerTank is power by a lithium battery.  It lasts up to 10 hours when used with a scope, and up to 25 hours if you just want to use it for light (it offers both white and red light).  It also has a couple of USB ports so you can charge other devices like a tablet or phone.

   The other thing I like about it is the size.  Unlike the wet cell power tanks this one is relatively small and lightweight.  The smaller size and weight makes it possible to strap the  to one of the legs of your telescope – no more tripping over it in the dark.Celestron Lithium PowerTank

   Oh, and I almost forgot – you can charge and discharge this battery pack more than 2000 times.  This is a power source that is going to last just as long as the telescope you are using it with.

   We received a limited supply (more to come) but if you’d like to grab one drop by our Dartmouth store for a look and a demonstration. 


Go Search Yourself!

Some would say that with the advent of the internet that the days of the little guy in a local market are numbered. Then again a lot of folks don't really understand the opportunities before us that allow the small companies to jump out into larger markets. The biggest obstacle is often time. Time, a commodity that is not infinite in the game. Being able to take the time build your online presence can be a challenge, but the alternative can be costly. 
  For many small companies the time factor is the killer. I encounter so many small businesses that can't afford the big marketing companies budget and can't even or have not claimed their business in Google Business. Google for this minute in the internet stratosphere is the king. Then there is social media. A shifty moving target that works for some and not for others. Again it's all about time. Take the time to sit down and look at your digital presence. Block off time in your week to study. You will be rewarded.   

                                        IF I HAD A Dollar
 If I had dollar for every email I get from companies purporting to revolutionize our website and improve our SEO (search engine optimization) I would be retired now. If you are going to go the route of hiring a company then do your research. You can spend a lot of money for very poor return on investment. If you want to do a better job on your own then I advise you try the following.
                                      SIMPLE STEPS
1) Google your company. See where you show up and note all sites that list you and your services. Sites like Bing, Yelp or Yellow Pages can affect your inbound traffic.
2) Claim your own business on google. Make sure your location in Google places is correct. When you claim your business Google will send you a postcard with a code that will allow you to control your own identity. Do the same for Yelp and Bing and any other site that allows you to claim. You will be surprised to find that some of the information about you is wrong right down to the address.
3) Review your Website content. Make it real and tell a story. Landing pages with keywords that can be found in a search are more effective. Use Google keyword planner to help out. If you sell widgets then make sure that you say that on your landing pages.