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from the east coast hip

The Atlantic Photo blog is a gathering spot for our favourite customers, photographers, gear hounds, and suppliers.

Here's where we'll share enthusiasm, insider tips, and creative inspiration for everyone from the beginner to the seasoned pro - and we hope you'll share the same with us. Enjoy!

Many thanks to Marc MacArthur of Heckbert Studio & Gallery (Charlottetown PEI), Liam Hennessey of Applehead Studio Photography (Halifax NS), and Chris Lovegrove (Northern NB) for our banner images. We've got a diverse professional community in the Maritimes, and we're proud to be a part of it.

the APS photographer's circle

Q  |  "As a wedding photographer, what does creativity mean to you?"

A  |  "You know that ‘think outside the box’ saying? We like to get outside the box and then run as far away from anyone that seems to be gathered around outside it. We don't do the Public Gardens. Converse chucks are suitable wedding shoes for a bride, groom or photographer. Tattoos are awesome and love does not always need to look at the camera and smile."

~ Liam Hennessy, Applehead Studio, Halifax, NS

on the bookshelf

Portrait Photography by Mark Cleghorn

From choosing the right equipment to artful composition and making your subject comfortable, this book lays out the essentials of capturing moving and unique portraits.

The Photographer's Guide to Portraits by John Freeman

This inspiring, practical guide explores everything from composition and light to digital tweaks. Learn how to set subjects at ease, and how to photograph with all kinds of light, lenses, and tools.

Mastering Black and White Digital Photography by Michael Freeman

With this essential guide, discover how to create a stunning monotone image, and experiment with colors as gray tones, manipulating tonality for dramatic effect, and high contrast, infrared, and pseudo non-silver looks.

Mastering Digital Flash Photography by Chris George

Learn how to decrease contrast and shadows in outdoor portraits, control the light using bounce techniques, and employ high-speed and rear curtain synchronization to create impressive motion-blur images.

The Digital Photography Book by Scott Kelby

"This book is all about you and I out shooting where I share the secrets I’ve learned, just like I would with a friend—without all the technical explanations and techie photo speak." ~ Scott Kelby

Digital Photography by Steve Luck

Explore the digital explosion, the difference between film and digital, and how to choose a camera wisely. Get a grasp on ISO, megapixels, post-processing, slideshows, printing, and compositional theory.

Black & White Digital Photography by Les Meehan

From basic concepts to advanced techniques, learn how to create great monochrome prints via camera calibration, white balance, and scanning equipment to emulating traditional darkroom techniques.


Profit From Printing


 Digital Photography for Profit

          We are introducing a website hosting and cart program designed to turn photographers work into profit; an online storefront that ties directly with our lab to process and ship. This platform is designed to allow professionals to post their images online, set their pricing and allow APS to handle printing and delivering the final product. The idea certainly isn't new and we have had a variety of platforms in the past with varying degrees of success. The advantages with APPIXPRO.COM are that hosting, printing, and shipping are all done in-house, and the prices are in Canadian dollars. Our goal is to provide a solid solution, made in Canada for the Canadian market.

            There is overwhelming evidence that consumers are not only grasping the concept of online shopping, but demanding it from retailers. On a more global scale Amazon would be a 50 Billion dollar example of how this is not a fad but a true permanent shift in consumer purchasing. Consumers want a choice! Photography is an industry rife with potential for online ordering. Photographers can sell their images or sell prints, canvas, and other photo products. I see no argument against allowing more of your images to be accessed by potential clients.

            Customers would be best served with a quick and convenient solution to ordering photo products that would guarantee print quality. Taking the time to analyze your current business model will help you decide if you are profiting enough from your from your efforts. Allowing your client to dance off to a box store with a thumb drive only to get substandard quality prints doesn't make any sense. Aside from the fact it's not good business sense to leave money on the table, you lose control of the final experience.  Even bricks and mortar studios can gain profit by giving clients increased ordering options and choices.  



 How It Works 

There are 2 choices to our platform. The first option is a cart only solution. The cart is a simple webpage that allows you to upload photos in categories. It can be a link on your current website or a standalone.  Your images could be portraits, landscapes, sports events or any type of image you wish to sell. We create a URL under the appixpro domain and open up the lab products for you to add to your cart. You set the prices for your prints. You can have the site public or create passwords for the privacy of your clients. Your customers go to the site, order and pay for the products and the order goes to the lab and printed and shipped to your customer. You can see the orders in your order manager, and chose how you wish to route them to the lab. 
    The second option is a website and a cart. Through a website provider we offer many templates to choose from and build your own site with or without a cart. Slightly more time consuming then setting up a cart, but a dedicated website is easily the best way to showcase your work.


 At The End Of The Day 

After many years on operating an online store I can tell you that this only a piece of the puzzle. We have enjoyed our online solution to the point 90% of our sales come to us online and 60% of that is shipped. If I were to start shooting again I would have a shopping cart. On the other hand if you can’t sell enough to pay $24.95 a month for a cart then it probably not a fit for you. In any case it's always good to reexamine your business model.

If anyone wants to reach out to me I can reached at 1 866 905-3335 or

                                                  Allen Sutherland 



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