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from the east coast hip

The Atlantic Photo blog is a gathering spot for our favourite customers, photographers, gear hounds, and suppliers.

Here's where we'll share enthusiasm, insider tips, and creative inspiration for everyone from the beginner to the seasoned pro - and we hope you'll share the same with us. Enjoy!

Many thanks to Marc MacArthur of Heckbert Studio & Gallery (Charlottetown PEI), Liam Hennessey of Applehead Studio Photography (Halifax NS), and Chris Lovegrove (Northern NB) for our banner images. We've got a diverse professional community in the Maritimes, and we're proud to be a part of it.

the APS photographer's circle

Q  |  "As a wedding photographer, what does creativity mean to you?"

A  |  "You know that ‘think outside the box’ saying? We like to get outside the box and then run as far away from anyone that seems to be gathered around outside it. We don't do the Public Gardens. Converse chucks are suitable wedding shoes for a bride, groom or photographer. Tattoos are awesome and love does not always need to look at the camera and smile."

~ Liam Hennessy, Applehead Studio, Halifax, NS

on the bookshelf

Portrait Photography by Mark Cleghorn

From choosing the right equipment to artful composition and making your subject comfortable, this book lays out the essentials of capturing moving and unique portraits.

The Photographer's Guide to Portraits by John Freeman

This inspiring, practical guide explores everything from composition and light to digital tweaks. Learn how to set subjects at ease, and how to photograph with all kinds of light, lenses, and tools.

Mastering Black and White Digital Photography by Michael Freeman

With this essential guide, discover how to create a stunning monotone image, and experiment with colors as gray tones, manipulating tonality for dramatic effect, and high contrast, infrared, and pseudo non-silver looks.

Mastering Digital Flash Photography by Chris George

Learn how to decrease contrast and shadows in outdoor portraits, control the light using bounce techniques, and employ high-speed and rear curtain synchronization to create impressive motion-blur images.

The Digital Photography Book by Scott Kelby

"This book is all about you and I out shooting where I share the secrets I’ve learned, just like I would with a friend—without all the technical explanations and techie photo speak." ~ Scott Kelby

Digital Photography by Steve Luck

Explore the digital explosion, the difference between film and digital, and how to choose a camera wisely. Get a grasp on ISO, megapixels, post-processing, slideshows, printing, and compositional theory.

Black & White Digital Photography by Les Meehan

From basic concepts to advanced techniques, learn how to create great monochrome prints via camera calibration, white balance, and scanning equipment to emulating traditional darkroom techniques.

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Monday
May162016

Go Search Yourself!

                         
Some would say that with the advent of the internet that the days of the little guy in a local market are numbered. Then again a lot of folks don't really understand the opportunities before us that allow the small companies to jump out into larger markets. The biggest obstacle is often time. Time, a commodity that is not infinite in the game. Being able to take the time build your online presence can be a challenge, but the alternative can be costly. 
  For many small companies the time factor is the killer. I encounter so many small businesses that can't afford the big marketing companies budget and can't even or have not claimed their business in Google Business. Google for this minute in the internet stratosphere is the king. Then there is social media. A shifty moving target that works for some and not for others. Again it's all about time. Take the time to sit down and look at your digital presence. Block off time in your week to study. You will be rewarded.   

                                        IF I HAD A Dollar
 If I had dollar for every email I get from companies purporting to revolutionize our website and improve our SEO (search engine optimization) I would be retired now. If you are going to go the route of hiring a company then do your research. You can spend a lot of money for very poor return on investment. If you want to do a better job on your own then I advise you try the following.
                                      SIMPLE STEPS
1) Google your company. See where you show up and note all sites that list you and your services. Sites like Bing, Yelp or Yellow Pages can affect your inbound traffic.
2) Claim your own business on google. Make sure your location in Google places is correct. When you claim your business Google will send you a postcard with a code that will allow you to control your own identity. Do the same for Yelp and Bing and any other site that allows you to claim. You will be surprised to find that some of the information about you is wrong right down to the address.
3) Review your Website content. Make it real and tell a story. Landing pages with keywords that can be found in a search are more effective. Use Google keyword planner to help out. If you sell widgets then make sure that you say that on your landing pages. 

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