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the aps blog

from the east coast hip

The Atlantic Photo blog is a gathering spot for our favourite customers, photographers, gear hounds, and suppliers.

Here's where we'll share enthusiasm, insider tips, and creative inspiration for everyone from the beginner to the seasoned pro - and we hope you'll share the same with us. Enjoy!

Many thanks to Marc MacArthur of Heckbert Studio & Gallery (Charlottetown PEI), Liam Hennessey of Applehead Studio Photography (Halifax NS), and Chris Lovegrove (Northern NB) for our banner images. We've got a diverse professional community in the Maritimes, and we're proud to be a part of it.

the APS photographer's circle

Q  |  "As a wedding photographer, what does creativity mean to you?"

A  |  "You know that ‘think outside the box’ saying? We like to get outside the box and then run as far away from anyone that seems to be gathered around outside it. We don't do the Public Gardens. Converse chucks are suitable wedding shoes for a bride, groom or photographer. Tattoos are awesome and love does not always need to look at the camera and smile."

~ Liam Hennessy, Applehead Studio, Halifax, NS

on the bookshelf

Portrait Photography by Mark Cleghorn

From choosing the right equipment to artful composition and making your subject comfortable, this book lays out the essentials of capturing moving and unique portraits.

The Photographer's Guide to Portraits by John Freeman

This inspiring, practical guide explores everything from composition and light to digital tweaks. Learn how to set subjects at ease, and how to photograph with all kinds of light, lenses, and tools.

Mastering Black and White Digital Photography by Michael Freeman

With this essential guide, discover how to create a stunning monotone image, and experiment with colors as gray tones, manipulating tonality for dramatic effect, and high contrast, infrared, and pseudo non-silver looks.

Mastering Digital Flash Photography by Chris George

Learn how to decrease contrast and shadows in outdoor portraits, control the light using bounce techniques, and employ high-speed and rear curtain synchronization to create impressive motion-blur images.

The Digital Photography Book by Scott Kelby

"This book is all about you and I out shooting where I share the secrets I’ve learned, just like I would with a friend—without all the technical explanations and techie photo speak." ~ Scott Kelby

Digital Photography by Steve Luck

Explore the digital explosion, the difference between film and digital, and how to choose a camera wisely. Get a grasp on ISO, megapixels, post-processing, slideshows, printing, and compositional theory.

Black & White Digital Photography by Les Meehan

From basic concepts to advanced techniques, learn how to create great monochrome prints via camera calibration, white balance, and scanning equipment to emulating traditional darkroom techniques.

Main | Profit From Printing »


How It Began                                                                                                                                                  
The world turned digital. Picture taking has never been any easier or cheaper. Photography, at its inception, was expensive and time consuming. Many families opted to have only a few portraits taken over a lifetime.

1960 picture of my sister and I. Many of those prints still exist today in ancient family albums, passed down and cherished by each subsequent generation. With the digital revolution, we have been able to capture every moment, quickly and at relatively low cost. Whereas in previous generations we were required to use film, make prints, and archive those prints in albums and frames like our parents and grandparents before, now, the most photographed generation, rarely sees a print  .  

The Story

  The story is your story. Humans are story tellers. They share stories of family, friends, good times and bad, history, mystery, and that time grandpa’s comb-over just wouldn’t stay down in the wind. Pictures play a part in that story. Photos are a key to memory. In 50 years millions ofDigital Train Wreck stories will no longer exist. They won’t exist because they were left on phones and hard drives, on a long forgotten internet cloud or a dead social media platform. DO NOT GET COMPLACENT! One catastrophic crash and a lifetime of photos can get erased. 

Your Obligation

You are the keeper of your story. You are the one who tells the story of the events around you, big and small. Don't live in false fail safes like hard drives, clouds, phones, Facebook, Instagram, etc. Does anyone remember the 8 track cassette? How about CDs and DVDs? CDs and DVDs used to be the data storage back up of choice, and now many computers are not even sold with DVD or CD drives. How many of you have photos from just 5 years ago that are no longer easily accessible because of the quick pace of changing technology?  Apple founder Steve Jobs once said he never intended for the latent image to die on someone's hard drive. Don’t be part of this tragedy. Print what you want to keep.Tangible  You get to choose how your story gets told; create albums, photobooks, put canvas prints on the wall, or create whole pages for your scrapbook. Atlantic Photo Supply has been helping people tell their story since 1942, and we are proud of that.

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